The company was hampered by the cultural differences. Work was done by the Finnish employees on the basis of the individualistic nature of theirs. They had put necessities of their own above the firm’s success. The Finnish were rigid which hampered the means of satisfying the necessities of customers of Russia. Russians can be referred to as collective oriented. They gave priority to the company’s success. Another difference was the urgency senses that were placed by Russians and Finnish on delivery on time as a service